Posted 8th February 2024
Engine management specialists, SMP Europe, the home of Lucas, Lemark and Intermotor brands, has announced a change in its sponsorship of Ice Hockey UK which is home to all levels of the GB hockey program, with its Intermotor brand now taking centre stage on the ice.
Effective immediately, the Intermotor logo will be visible on team jerseys, merchandise and arena branding for Ice Hockey UK and it will be seen first at the upcoming Olympic Qualifiers in Cardiff in February.
Martin Turner, marketing director at SMP Europe, comments: “We are thrilled to announce this change which allows us showcase one of our most well-known and respected automotive brands on the world stage.”
The company will continue to apply the pink colourway to the Intermotor logo as part of its commitment to the charitable work the brand does for breast cancer charities in association with GB Ice Hockey.
Turner adds: “Our fundraising efforts in recent years have seen us raise over £30k for breast cancer charities so far, and we’re delighted to be continuing with the pink colourway for Intermotor on the ice this season.”
SMP Europe managing director, Ross Toomey, said: “We are delighted to once again be supporting Ice Hockey UK and Great Britain at the World Championship for 2024 – and this year with Intermotor taking its turn in the spotlight.
“As a global company, we look forward to bringing the passion and excitement of World Championship hockey to our customers and the automotive aftermarket for another year!”
To find out more about the IIHF Ice Hockey World Championships, visit: https://www.iihf.com/en/events/2023/wmia .
For further information on SMP Europe, visit: https://www.smpeurope.com
