Posted 27th April 2021
SMP Europe began its involvement with IHUK in 2019, supporting all national team programs with its historic Lucas brand, including the men’s senior team in their first trip back to the top tier of World Championships in Slovakia. For 2021, the SMP Europe branding will proudly be on show on Great Britain’s shirts at the tournament, as well as replica jerseys, merchandise, media output and social media.
The ambitions and aspirations of IHUK and the GB Programme perfectly match SMP Europe’s ideals and culture, instilled over our long history.
SMP Europe Managing Director, Ross Toomey, said: “We are delighted to once again be supporting Ice Hockey UK and Great Britain at the World Championship.
“As a global company, we look forward to bringing the passion and excitement of World Championship hockey to our customers and have our brand represented by one of the top hockey nations.”
Traditionally SMP Europe’s branding is Navy and White. However, this year the company adopts a bold pink impression as part of a campaign to raise awareness and money for breast cancer charities.
Toomey added: “It may take people a while to get used to the different look, but we hope that they understand that we are still the same people and help to support us with our campaign on breast cancer.
“Around the world, we are facing challenging times living amid the coronavirus pandemic. This is particularly true for all of those impacted by breast cancer, who now face increased risk and vulnerability.
“SMP Europe wants to use its platform as the main sponsor of Ice Hockey UK for good and we hope it will lead to a really powerful campaign in support of breast cancer charities.”
More information on the campaign – including opportunities to support it – will be released in the coming weeks via SMP Europe’s website and social media channels.
Ice Hockey UK General Secretary, Andy French, said: “We are thrilled that our friends at SMP Europe are on-board once again. They are amazing supporters of Great Britain ice hockey at all levels. The support given by SMP Europe is invaluable to the GB team and Ice Hockey UK and we’d like to sincerely thank them for their continued fantastic backing. It is particularly poignant to be able to help them share their SMP Europe in Pink campaign, as breast cancer is something that affects so many people around the world.”
